We at Lemon Tree Global usE the traditional ‘agent model’ with some NON-traditional innovations when recruiting students.

• We function as an education consultant for students to make sure they qualify for the right programs.
• We recruit students to your school via a program-needs-matching process.
• We evaluate student needs/interests, match them to your programs when it’s the right fit, and help them apply.

Where we have worked for many years as international program directors, admission consultants, DSO’s and student advisors we understand the perspective of the school and are able to cater our processes to the needs of the school. With a crowded and competitive industry we created a model focusing on the needs of the school, and providing a truly helpful service to the students. There are four key methods we use to make sure to get the best possible results while providing the best possible experience.

1. First, other consultancies charge students exorbitant consulting fees to help get them placed.  READ MORE

Many institutions are feeling restrictive budget cuts and reduced compliments of full-time employees. Even if budgets are healthy and international programs are growing, there are a variety of business processes associated to the international office that are tedious to train, difficult to manage, or otherwise hard to find appropriate staffing. For these services, Lemon Tree Global is uniquely attuned to provide Business Process Outsourcing (BPO) services for your international office. A few of the processes we are particularly skilled at providing include:

Admittance, I-20 Issuance, Onboarding/Orientation, Student Services, CPT/OPT Employment Management

Admittance – Hire an admittance committee that can keep all compliance guidelines and streamline the tedious process of conducting interviews, reviewing and managing student files, and issuing acceptance letters. This is an effective way to get to more applicants faster, giving your institution a possibility for higher admittance and attendance rates as students won’t choose to go elsewhere while waiting for acceptance.

I-20 Issuance– Hiring our BPO services for a well-trained and experienced group of individuals who have completed official SEVIS DSO training could be an effective way to be more efficient with I-20 issuance—a significant part of the international student admittance process. … LEARN MORE

INSTITUTIONAL PARTNERSHIP DEVELOPMENT

Over the course of the past several years we have developed a variety of meaningful relationships with various institutions at various levels around the world. These institutions include: skills training and/or certificate companies, language schools, K-12 and high schools, junior and community colleges, professional and trade schools, and of course various kinds of universities and degree-granting institutions of higher learning, including public research-based endowment-funded “top 100 type” schools, private non-profits, religious-based schools, space and aeronautic institutes, and other specialized universities.

What our connections and relationships can mean to you (the client schools and universities that work with us in our exclusive institutional partnership services) is that we have access to foreign schools who can fill very specific pipelines for the programs you want to build. …LEARN MORE

CORPORATE PARTNERSHIP DEVELOPMENT

Following almost the exact same process as with institutional partnership development, we work to setup collaborative agreements and/or programs to facilitate synergistic relationships between corporate entities and our client institutions. The primary difference between our corporate relations and institutional relations development is that corporate partnerships are most often industry/work related with special emphases on CPT work/study opportunities and/or short-term certificate programs. …LEARN MORE

Building a longer tail on your recruitment model via a meaningful pathway program is one of our specialty strategic development skills. Whether it be a simple pathway that partners your institution with existing institutions that feed well into your programs, or if you seek to setup a new language program at you school, to developing certificate to credit-bearing prep courses, then degrees, or any variation in between, we have the skills and experienced partners to build and leverage a custom-fit pathway program for your institution.

There are 3 particularly simple yet effective pathways we are very adept at customizing and implementing: English as a Second Language (ESL) and short-term certificate programs, and career pathway programs. Establishing one aspect of a pathway can serve as a great foundation for ancillary branches of your program that can become a truly robust opportunity for ongoing program growth.

ENGLISH PATHWAY PROGRAMS: Where there are many talented and gifted individuals around the world, in many situations English language proficiency may be the only obstacle standing in their may of continued education abroad. With our English pathways we work with colleges and english language schools to develop programs or agreements that meet acceptance requirements and allowing the student to transition seamlessly into a degree program following completion of the English language program.  …LEARN MORE

RECRUITMENT FAIRS: Lemon Tree Global is proud of the efforts we have made in developing recruitment fair opportunities. We presently have two (and soon to be three) ways of creating value for our institutional clients via recruitment fairs. We offer our own innovative target-specific recruitment fairs Knowing and choosing the right type of fair for the right target market is key. A few key types of fairs that we help leverage to your benefit include: Work/Study fairs, Masters degree fairs, and US Transfer Fairs. In some cases (such as with US Transfer Fairs) we partner with the original fair founders to offer the fairs we recommend directly as a partner. …LEARN MORE

RECRUITMENT CAMPS & EVENTS: We have the ability and experience necessary to create and execute exclusive events wherein your institution and staff members get to interact directly with students (camp participants) who are seeking the specific counsel and advice your institution can offer at the camps we setup. The end goal of interacting with these well-qualified international student lead candidates is to create a direct relationship between your recruitment staff and the students who have indicated a specific interest in going to the US to attend a school like yours. This facilitates one of the most ideal recruitment scenarios possible: a direct relationship between well qualified candidates and your own recruitment staff.

These camps work via a partnered provider model. We partner with camp facilitators who have appropriate access to all of the necessary buildings, properties, resources, staff, and accommodations to provide the right kind of camp for your best target audience.  …LEARN MORE

Internal structures often make it so that one of the most difficult tasks for any international office to accomplish is production and dissemination of appropriate marketing content, including videos, social media and blog posts, targeted advertisements (including country or language-specific or other demographic/psychographic factors), and more. It can be a real godsend to leverage a third-party international marketing firm who is not just GOOD at what they do, but who is absolutely knowledgeable and compliant with FERPA, SEVIS, Department of Education, and accreditation standards.

At Lemon Tree we have a simple process for creating laser-targeted digital international student lead generation models tailored for your school’s unique value proposition and your programs core benefits (as they relate to your region-specific or other targeted audience). Our process is as follows:

1. Pick a target: Through careful analysis of your most effective student recruitment efforts and the related programs you hope to push, we identify a key demographic and or language or regional target for your campaign(s).
2. Pick a program: We analyze the market trends and highest probability for successful recruitment, and identify the most effective program(s) to push
3. Create content: Based on the target audience(s) and the chosen program(s), we draft multiple iterations of SEO-optimized content (including producing videos, writing articles, shooting and tagging well labeled photos, local search optimization, …LEARN MORE